Each Skin Type deserves it's own Mustela careJune 2018

95% of mums believe it is important that their baby’s skincare products are formulated specifically for their skin type and would select a product based on this.

Mustela has created a simple and informative online portal to guide mums in their moment of need. This unique portal encompasses a ‘how to diagnose your baby’s skin quiz’, that determines the baby’s skin criteria and allows the mother to discover which Mustela products are best suited for their baby's skin. https://www.mustela.co.uk/baby-skin-type

 

This innovative venture is aimed to educate, and help mums successfully identify their baby's skin type by breaking down their baby’s skin into 4 categories; Normal, Dry, Eczema-Prone and Very Sensitive which is often a misconception among mums. Parents can finally make an informed decision about the skincare choices for their children with Mustela’s Skin Type Campaign.

 

Skin Type Focus: 

 

Normal Skin: For soft and smooth skin 

Mustela’s Normal Skin product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness. 

 

Dry Skin: For rough and flaky skin 

Mustela’s Dry Skin product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness and with Ceramides + Cold Cream to nourish and maintain comfortable skin. 

 

Very Sensitive Skin: For skin that reddens easily to daily stress factors 

Mustela’s fragrance-free Very Sensitive product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness and Schizandra to soothe sensations of tightness and tingling. 

 

Eczema-Prone Skin: For extremely skin itchy skin with occasional red patches 

Mustela’s fragrance-free Stelatopia product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness and Sunflower Oil Distillate to soothe and replenish the skin with key lipids.

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